Skip to content
Skofi

Funnel plumbing for a German performance-marketing agency

A German agency that builds ad funnels for its own sales and for client brands runs the plumbing behind them in Make. The flow written up here delivers bookings, lead-ad submissions and form sign-ups to the CRM each belongs in, and reports sign-ups back to Meta.

A German performance-marketing agencyMarketing and lead generation2025
lead-ad runs in two weeks, one error
900+
scenarios in the account
121
of them written up
4

The organisation

The agency runs paid-social funnels (lead forms, quiz and landing pages, booking calendars) for its own sales and for client brands, among them a care-advice publication, e-commerce brands and a business-networking group. Each brand works in its own CRM: Close, Pipedrive, GoHighLevel, or a system of its own.

That makes for a large account: 121 scenarios, many of them one small scenario per funnel, and only nine of them used credits in the current billing period.

This case study describes four of the busiest and most complete, which between them show the pattern: a booking upserted, a lead handed over, a conversion reported.

What we built

The outcome

  • One flow and four scenarios, all live. The lead-ad hand-off ran at least 900 times in the two weeks from 30 September to 13 October 2026, with one error.

  • The networking-group sign-up flow has run since February 2025; it ran 27 times from 19 September to 21 October without an error, and the Close booking upsert 25 times from 25 September to 19 October, also without one.

Where it stops

Most of this account is not described: per-funnel copies, newsletter and e-commerce flows, payment callbacks that did not run in the window, and 58 inactive scenarios. The Pipedrive scenario's figures are credits, not runs.

Built with

  • Make.com
  • Calendly
  • Close
  • Pipedrive
  • Facebook Lead Ads
  • Facebook Conversions API
  • Elementor
  • Google Sheets
Next organisationSeven mailboxes digested and decluttered for a real-estate holding groupAn Austrian real-estate holding group

Page copy drafted with AI assistance. Skofi is accountable for it. Editorial policy

Start here

Run a business like this one?

The flows above are reusable. A short call is the fastest way to find out which of them fits yours.

Book a 15-minute callsaveez@skofi.tech

What happens on the call

  • 15 minutes, no deck
  • We map the process on the call
  • A written scope, or an honest no
Book a call