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A daily AI drafting pipeline for a consultancy founder's LinkedIn

A consultancy founder wanted to publish on LinkedIn regularly without writing every post from a blank page. Skofi built a daily Make scenario that researches and drafts a post and its image from a topic calendar and leaves both for approval.

A business consultancy founderConsulting2024
drafting run
Daily
AI models, research and writing
2
credits this billing period
60

The organisation

The founder runs a business consultancy and uses LinkedIn to publish their thinking. Topics were already planned in an Airtable content calendar.

The goal was a researched first draft and a matching image for each topic, in the founder's voice, with the decision to publish kept with the founder.

The build went through three earlier versions, now archived, before the two-stage design described here.

The outcome

  • Running daily since November 2024. 60 credits in the current billing period, about two a day, with no errors seen; recent runs have mostly found no topic queued.

  • The second stage, which publishes approved posts, is switched off.

Where it stops

Only the drafting stage runs; publishing is switched off. The drafts are as current as the topic queue, and with nothing queued the scenario does nothing.

Built with

  • Make.com
  • Airtable
  • Anthropic Claude
  • Perplexity AI
  • Image-generation API

Page copy drafted with AI assistance. Skofi is accountable for it. Editorial policy

Start here

Run a business like this one?

The flows above are reusable. A short call is the fastest way to find out which of them fits yours.

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What happens on the call

  • 15 minutes, no deck
  • We map the process on the call
  • A written scope, or an honest no
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