Every page its own webhook: website forms into the CRM with the right course and source

The form on each page posts its fields (name, email, phone, state, a consent tick, the page's own questions and page metadata) to a dedicated custom webhook in Make. It is instant and nothing polls, and a page's scenario can be switched off or changed without touching any other.

The template is deliberately small: create a lead item in the first group of the leads board with name, email, phone, state, source and course; then add the questionnaire as an update note headed with the page's name. There are no filters and nothing to go wrong in between.

A page for a single course sets the Course column to a fixed label, which is zero logic. The Lead Source column distinguishes ordinary pages from ad landing pages, on the same board and columns.

Generic pages (the course listing, call-to-action, blog, contact and home pages) serve many courses, so they create the item with Course empty, add the note, then a router with seven exclusive routes sets the course from the 'which course' answer; two routes also test years of experience to choose between two labels of one qualification. This shape came from a failure: mapping the form's text straight into Course was rejected when the label did not exist on the board.

The create step does not make new status labels, so a value that is not already on the board fails the run rather than polluting the board's options. The questionnaire lives in a note rather than in columns, which keeps the board's schema small.